Newspaper Publishing – comparison of success and failure

Newspapers as a medium for news and advertising have a long history and challenged some competition from Radio, TV and now the internet. All had and have their effect on circulation, which is itself affecting the amount of money Publishers are making with advertising and their general health. So I had a glance on different developments of newspaper circulations and found two extremes in the US and Australia. The US with rather old-school management due to the strong segmentation of the market and little competition and two modern Publishers in Australia competing in all media areas against each other. So let’s have a look how these two scenarios differentiate and influence the portfolio and competitiveness of the industry.